As you get ready to start planning your expo stands for 2019, here are some tips to make sure you maximise ROI and achieve optimum results for your business. Being clear on your objectives not only helps you to track objectives but will help your designer deliver sterling work.
Plan for the show and set clear goals
What is the aim of you partaking in the exhibition and what do you want to get out of it? Do you want to create brand awareness? Are there giveaways for new potential customers? Are you building your database or are you selling to visitors? Being very clear on your goals will help the designer understand how best to create a space that caters to your business needs.
Define your target market
Be sure that you are clear on who your client is and understand how to "talk" to them with the various elements on your stand. What are their wants and needs and what is likely to capture their attention? Take psychographics into account to ...
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